More than just Donuts
Maggies Donuts is a local bakery located in Middlefield, Ohio. They became popular when they baked 12,000 donuts in under 17 hours. Since then they have expanded to 4 new locations in north east Ohio.
The Brand
My goal for this rebrand was to keep the tradition and charm of Maggies, but also incorporate a fresh, modern look to it. I chose pinks, purples, and yellows because they are playful, bright, and are commonly used in frosting and sprinkles.
Continuing the Brand
I also experimented with new ways to package and promote the company. This included merchandise, a updated website, motion graphics, and other minor graphic elements.
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