It's Not Coffee
Beresheet Herb Company is a local start up focused on creating coffee substitute products. The name Beresheet comes from the Hebrew word בְּרֵאשִׁית which roughly translates to "In the Beginning". I used this concept to create a identity that shows the life and rebirth of the garden of Eden.
Behind the Process
Most concepts never make the cut, like these two other versions. I tried to show enough variation and color in each logo, creating two unique looks. Ultimately, the final logo came down to working closely with the client until we developed a brand that accurately represented their company.